Here is the response from FirstBus, very polite but basically they're saying Bristol have got what they requested (or a proportion of the 7500+ who responded to their survey have got what they requested).
There is no mention of the removal of the Bristol10 ticket which offered great flexibility to occasional travellers or passengers only requiring one way tickets.
In a separate 'Twitter' response from @FirstBSA I was told the Bristol10 didn't fit in with the new pricing structure which is based solely on the distance travelled; presumably the various 'Rider' tickets will be the next to dissappear as they don't fit in to that structure either (ie making it cheaper the further you travel).
I'd love to know how much of Bristol's traffic congestion is due to drivers starting and ending their journeys within the FirstBus designated Inner Zone or how much comes in from further afield.
I don't see how Bristol's congestion will ever be reduced if First are now charging soley on distance travelled making it less economic for anyone in the outer zones.
Good Evening
Thank you for taking your time with contacting us. I am sorry this has happened. We launched a consultation in early 2013 to understand more about what people wanted from their bus fares in Bristol. More than 7,500 people took part in this and unsurprisingly lots them told us that they wanted bus travel to be cheaper in Bristol. In addition to that though we also heard a strong message from customers - young and old - about the need to make things simpler, more transparent and fairer across the board for all people. So, in response to what people said, things have changed completely. From then we'll have a completely new fare structure in Bristol with new clearer, simpler and perhaps most importantly, bigger and fairer zones. I am sorry for any inconvenience this has caused you and your wife.
Kind regards
Customer Services First and Greyhound 283 Empress Road Southampton SO14 0JW